Enjoy this peek into my most notable papers, presentations, and marketing materials I've created across my career at Northeastern University.
In three of my marketing courses in particular, I had the opportunity to work with local small businesses to grow their brand and reach in Boston: EnPhysion Health, Rooted Living, and JunePeak Marketing. Across my marketing courses at Northeastern and specifically, Marketing 101, Advertising & Brand Promotion, Brand Management, and Marketing and Society, I served as project manager and client liaison. I learned valuable marketing skills like creating a situational analysis, creative brief, brand strategy analysis, big idea media campaign, creative concepts testing, brand growth opportunities, competitive analysis, brand positioning, target market analysis, and creating a comprehensive marketing plan.
