Marketing Course Work

Enjoy this peek into my most notable papers, presentations, and marketing materials I've created across my career at Northeastern University.

In three of my marketing courses in particular, I had the opportunity to work with local small businesses to grow their brand and reach in Boston: EnPhysion Health, Rooted Living, and JunePeak Marketing. Across my marketing courses at Northeastern and specifically, Marketing 101, Advertising & Brand Promotion, Brand Management, and Marketing and Society, I served as project manager and client liaison. I learned valuable marketing skills like creating a situational analysis, creative brief, brand strategy analysis, big idea media campaign, creative concepts testing, brand growth opportunities, competitive analysis, brand positioning, target market analysis, and creating a comprehensive marketing plan.

Marketing Materials Examples